1. Build your digital identity. How does one become popular online? Is there a particular personality type that a person must have in order to qualify as an online celebrity? If you want to become a social media superstar, what are the things that you should do and not do?
If you have asked questions similar to the ones above, then mark September 21 on your calendar and set yourself to go to SMX on that day. The summit is primarily intended for people who want to know the basics of becoming a digital influencer by learning from accomplished industry practitioners themselves.
Invited speakers include Janette Toral, Janice Crisostomo Villanueva, Mel Cortez and many more.
2. Form your online community.
Seth Godin, through his books “Tribes”, argues that the Internet ended mass marketing and encouraged the netizens to group themselves together according to their shared interests and values, reminiscent of a human social unit from the past called tribes. Thus, the name of the book.
If you are a blogger who agrees with me that it will be very hard for you to keep in touch with your fellow bloggers as well as readers and supporters without the use of Facebook Group, then this event is for you.
If, on the other hand, you are an aspiring social media practitioner who would like to explore the benefits of having a Facebook Groups in any campaign, please join the blogger I mentioned above.
Learn from the likes of Janette Toral, founder of DigitalFilipino, one of the oldest digital marketing communities in the Philippines. Also, hear it from Janice Crisostomo Villanueva, founder of Mommy Mundo, one of the most active mom communities in the country. Listen, too, to Mel Cortez as he talks about PhotoMarket Philippines, a photography and videography community with more than 14,000 members, founded only last February 2012.
To become a tribe chief, you can only learn from tribe chief.
3. Explore the benefits of using social media for small businesses.
The advent of social media somehow leveled off the playing field of competing for the consumer’s mind. Gone are the days when the big brands are the only ones who can talk to the consumers as they are the only ones who can pay for placements on TV, radio and print. Today, big businesses are competing against small players too in capturing the attention of the consumers in social media.
How then can small businesses use this leveled off playing field for their advantage? Can they really compete head on against big businesses that expectedly have the more resources such as manpower, money and tools? Or should they really compete head on? Or maybe not? The burning question is, basically, how can small businesses maximize the use of social media?
Wendy Ang, founder of Optimind Technology Solutions and Agorra Creative Corporation, may help us find the answers to these questions. Come to the event.
4. Discover the power of video blogging.
Have you ever wondered how does one become a YouTube sensation? Did the likes of Amalayer, Bogart the Explorer and Charice become popular online by themselves alone? Or did someone, a tastemaker perhaps, catch their videos and shared it online that catapulted them to online stardom? How does one do it?
At the Digital Marketing Influencers Marketing Summit, Randolph Novino of Pinoyscreencast.net shall share his experience how, as a simple tech tutorial video maker, he became a 5-digit views technology blogger in just 30 days.
We believe that moving images have powers of their own. You will know more about them at this event.
5. Learn how social media can increase sales.
How can social media help you generate leads? How can you convert them into customers? Can awareness through social media be easily translated to sales?
These are some of the questions that can be answered at the Digital Influencers Marketing Summit. Gilmar Padua of InfinityHub.com will share his knowledge as an online entrepreneur who has been servicing to overseas clients for almost four years now through his business.
Together let us find out how he came to grow his pool of clients and also, how he is helping online entrepreneurs like him establish good presence online to generate leads.
The 2nd Digital Influencers Marketing Summit is to be held on September 21, 2013 at the SMX Convention Center. For more information, please check out this link: www.influencersummit.digitalfilipino.com.
We are also on a lookout for sponsors, please check out this link: www.digitalfilipino.com/call-for-sponsors-digital-influencers-marketing-summit/
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Mark Delgado is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, an independent social media marketing agency that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.
