My company is a digital agency, we provide search engine optimization and social media services to brands.
2. What specific need or problem does it address?
With so many new social networks and a constantly evolving online landscape (e.g. Google algorithms changing constantly), brands have difficulty keeping up, and maintaining a full digital team that are skilled and up to date with best practice. We maintain a team of specialists, so that companies don't have to.
3. How did it start?
We initially started as an integrated marketing agency doing full service from events to social media to websites, but we quickly realized this was too broad and we would not be competitive as a jack of all trades and master of none. Somewhat painfully we shed half of our business to focus on our core competency which is SEO and Social Media.
4. How does it work?
Brands engage us primarily to gain more value from their online and social presences. They realize their customers and competitors are active there, so they seek help from an agency. Very quickly we perform a digital healthcheck to ascertain their current state, then recommend a tailored strategy on how to achieve ROI. This typically involves:
-Social Media Optimization
-Web Analytics and Landing Page Optimization
-Social Listening and Lead Generation
-Community Management and Social CRM
-Blogging / Guest Blogging
-High Quality Backlinking
-Paid Advertising
5. How to avail of this product or service?
Just contact me on robin@allfamous.com and we can arrange a meeting or call. It doesn't matter which country you are in, we have clients in Australia, London, Malaysia and US.
6. How does it use social media in its marketing and operations?
Social media is in our core DNA (it is what we do for clients).
7. What makes it unique from other startups?
There are many digital agencies sprouting up on every street corner, however one of our main competitive advantages is our partnership with Salesforce.com as an Authorized Reseller of Salesforce Marketing Cloud (Radian6, BuddyMedia and Social.com). This means we specialize in the worlds best social marketing technology, and we provide our services to both brands and agencies. Through this partnership we get access to Salesforce leads throughout Asia, and there are only two other Resellers in this territory.
8. Who are the founders and what do they do?
Pauline Pangan and myself are the founders. I am playing the role of CEO, she is in charge of Business Development. Since starting we have partnered with an Australian, Sean Stone who has a strong background in SEO.
9. Any advice or message for other aspiring startupreneurs?
Just two things that I have learned the hard way:
First, focus on your core competency and don't be too opportunistic, having clear lines around what you do and don't do will also help your prospective clients have confidence in the services you are offering. Second, cashflow is king.
Contact Person: Robin Leonard, CEO
Email Address: robin@allfamous.com
Mobile/Landline: +639178172976
Website: www.allfamous.com
Facebook: www.facebook.com/allfamousdotcom
Twitter: @allfamousdotcom
Pinterest: @allfamousdotcom
LinkedIn: http://www.linkedin.com/company/2665717?trk=tyah
Instagram: @allfamousdotcom
Vine: @allfamousdotcom
Google+: https://plus.google.com/u/0/115559249160514896096/posts
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Mark Delgado is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.
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