1. What is the startup about?
We’re all about social! For the past 10 years we’ve been involved in growing online communities in the UK, combining traditional online channels like forums and websites with social media. 3 years and several projects after, we figured out how unique we are and how we can help grow the digital marketing industry in the Philippines.
We have massive aspirations for our startup, not only in terms of providing genuinely good service but in offering decent, rewarding, and enjoyable employment for our team. If after reading this interview, you’ve grown some interest in joining our team - do get in touch!
Currently we are in the process of developing a platform where social media managers, businesses, bloggers, and influencers can share their knowledge, thoughts, and debate about digital marketing strategies, news, and hypotheses. More on that soon.
2. What specific need or problem does it address?
Several brands are on Facebook, Twitter, etc. but lack of time, focus, and expertise becomes a blocker to nurturing an organic and meaningful community around a brand, product or service. We exist to help businesses and partners obtain real and meaningful value from social media. This is beyond mediocre social media presence, activity, and follower statistics.
In terms of skills, we exist to inspire digital marketers especially social media managers to become more organic and strategic in their practice. Hence, our aspiration to continuously grow our team, provide training, and truly rewarding roles in our organization.
3. How did it start?
My fellow co-founder and I, Anthony Trollope have been working together for 3 years on growing an online community in the UK called TWF which Anthony founded. We’ve managed to grow the community to over a 150,000 members and it is the largest trade market community in Europe.
Social media is a growing market in the Philippines and we spotted an opportunity to offer a unique service centered around our passion for community. We think we can offer something different to brands and small businesses already using marketing agencies or digital agencies for social media consultancy.